How a couple of highschoolers created a brand loved by thousands

How a couple of highschoolers created a brand loved by thousands

In a world that constantly demands more, three friends embarked on a mission to embrace a simpler way of life. Meet Aleksander, Gregor, and Mathias, the down-to-earth trio behind Kift. Together, they set out to create a brand that would resonate with people seeking a more fulfilling lifestyle. This is their inspiring story of innovation, sustainability, and the pursuit of a balanced existence.


In 2018, four friends came together to create Kift. With shared dreams and a vision for change, Aleksander, Gregor, Mathias, and Marcus set out to challenge the norms. Along their journey, Kift evolved into something remarkable, even as Marcus pursued different avenues.

Embracing Simplicity

Motivated by their belief that simplicity is key to experiencing life's joys, Aleksander, Gregor, and Mathias embarked on a mission to liberate people from the burden of cluttered pockets. They recognized that in order to fully embrace life's adventures, a lighter approach was needed. This philosophy became the foundation of Kift's mission – to create a world where simplicity leads to a more authentic and fulfilling existence.

Crafted with Care

At Kift, every product is carefully crafted with utmost care. The team takes great pride in their work, ensuring that each item is thoughtfully designed and manufactured in Estonia. Driven by a commitment to sustainability, KIFT utilizes recycled materials and embraces natural resources, reducing their impact on the environment while creating exceptional products.

Dare to live

Living the KIFT lifestyle: KIFT is not just a brand; it's a way of life. Guided by values such as inspiration, simplicity, sustainability, courage, and freedom, KIFT invites you to join their humble movement. Embrace a life where each possession serves a purpose, where quality craftsmanship meets elegant design. With KIFT by your side, you'll discover the perfect companion for your adventures, enabling you to immerse yourself fully in life's wonders.

Join the community

If you're ready to embark on a journey of minimalism, inspiration, and sustainable living, KIFT welcomes you with open arms. Step into a world where every item tells a story, where simplicity and elegance intertwine. Let Kift be your guide as you embrace a life that celebrates authenticity and balance.

The story of KIFT is one of resilience, passion, and a commitment to a better future, forging a path to redefine simplicity and inspire others to live a more fulfilling life. Through their dedication to sustainability, craftsmanship, and their humble values, they have reshaped the perception of minimalism. Embrace the KIFT movement and allow their inspiring journey to guide you towards a life that cherishes freedom, courage, and simplicity. Together, let's celebrate the beauty of a balanced existence.

Back to blog

Leave a comment